My Facebook campaign has been a great opportunity to learn and grow my page that advertises my YouTube channel. This experience posed some interesting and unexpected challenges. My goal was to market my page to a more mature audience. Here are the personas I created for my campaign.
As you can see below, contrary to what I wanted, my page drew in mostly men from the 13-24 year old range. I had hoped to attract more of a female audience, but it didn't turn out that way.
One of the more exciting things about my campaign was that I ended up investing $30 in an online Facebook ad campaign. This $30 brought an avalanche of new likes and exposure. I believe I started with around 50 likes initially and it skyrocketed to 556 likes as of today. Most of these are paid likes, so it will be an interesting challenge to convert these new fans to engage in my YouTube channel and other mediums.
My post reach grew steadily as my page likes increased. I was a little disappointed with fan engagement. It will also be a fun challenge to drive more action with likes and comments. Funny enough, the post that got the most likes and engagement was a Valentine's Day post with some Harry Potter themed memes. This makes me think that I should try to incorporate a little more humor, instead of posting funny videos.
I feel like this campaign was definitely a success. I learned a lot about what my fans do and don't like. I am looking forward to growing my Facebook page even more and reaping the benefits of a good following on this platform.
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